What Is an Impressum and in different things

What Is an Impressum and in different things

Here, an Impressum is a statement of ownership and authorship of content, legally required to publish online and print media in German-speaking countries. Thus, Impressum means disclosing the website’s contact information or business owner and basic information about the company for businesses with an online presence.

Thus, “Impressum” is an adopted German word with Latin origins, meaning “to impress or engrave.” Therefore, the English are closest, and equivalents to “Impressum” are:

  • It has a legal notice
  • It may imprint
  • It also has a masthead
  • It shows about us Page

Do We Need an Impressum?

Here, you need an Impressum if you like to operate a commercial website, including business social media pages in Austria, Germany, or Switzerland, regardless of whether you have a .de domain, not according to the German Telemedia Act.

Hence, an Impressum is similar to a business’s privacy policy. Still, privacy policies are more extensive and required in more countries.

Remember that an Impressum does not require private pages, such as a personal blog that does not generate income. Hope you understand what is an impressum and now learn more on it. 

What Should We Write in an Impressum?

Here, you should include the following in an Impressum according to the Telemedia Act:

  • Here, you may give the name of the owner or manager of your business/page.
  • Now, you should register your business address.
  • Then, you have to enter the contact information (e.g., phone number, email address.)
  • Hence, your business registration information, which includes register name and registration number.
  • Here, VAT ID number or trade registry number if applicable.

Impressum & Facebook

Many businesses have their websites as well as social media pages. Here, Facebook added a feature that allows users to create their Impressum on a public page so that enterprises in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

Here, an Impressum on Facebook is a section on the “About” Page that displays a business’s contact information and legal identification numbers. Hence, Facebook users allowing to input up to 2,000 characters for their Impressum, after which there will be the text shortens, and a link adds to the complete Impressum.

Thus, Facebook’s Pages, Groups, and Event Policies require page administrators to obey all applicable laws and regulations. It means if you are subject to the Telemedia Act, Facebook requires you to include an Impressum on your Page.

Impressum Facebook Examples

Therefore, there are many ways to write and present an Impressum for your Facebook page. Thus, the following Facebook Impressum examples vary in wording and formatting while still meeting Impressum requirements.


Audi’s Facebook About page features their Impressum, including board members’ names, contact information, business register name and number, and VAT ID. Thus, they can also provide additional contact information and resources for users who want to find out more about their fuel consumption data.

Here, an Impressum can also contain additional information about your business, as long as you have included the required elements. Here, Audi’s Impressum places a dispute resolution disclaimer between the business’s VAT ID and mailing address, as seen in the example.


Here, Birkenstock’s Facebook About Page features their business description and Impressum. Although they also have a relatively short Impressum, they may provide the required business and contact information.

You can vary the length of the Impressum and the order of information as long as the presenting data is required data.


Here, Allianz’s Facebook is about Page includes their business description and Impressum. They can also provide information about their staff and business, along with links to their full Impressum, privacy policy, and the Instagram page (not pictured).

Impressum is also referred to as “imprint” or ” credits” on websites, as seen in the example. Therefore, think about linking your Facebook Impressum to your website’s full imprint or Impressum page for your users’ convenience.

How do we Add an Impressum on Your Facebook Page?

Here is how to add an Impressum to your Facebook page: You can click Pages in the left menu of your News Feed. Now, you may go to your Page and click Edit Page Info. Then, scroll down to the More section and enter your business information in the Impressum field. Therefore, you can click to Save the Changes.

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